Press Kit
Brand assets, company information, and resources for media coverage.
Company overview
Empowering women to understand and advocate for their hormone health.
Alure is building the first hormone tracking app designed specifically for women with PCOS and broader hormone health needs. Our mission is to provide evidence-based tools that honor the complexity and variability of real hormone experiences—not force them into neat, oversimplified boxes.
Unlike traditional period trackers that assume regular 28-day cycles, Alure embraces irregular patterns, metabolic symptoms, and the full spectrum of hormone health. We're creating a space where women can track what matters to them, understand their patterns, and communicate effectively with healthcare providers.
2025
Founded
10M+
Women with PCOS in the US
Early 2026
Mobile (iOS & Android), then Web
Brand assets
Download our logos and brand materials for media coverage.
Logo Wordmark
Primary logo with full wordmark in SVG format. Includes light and dark versions.
App Icon
High-resolution app icon in multiple sizes (1024x1024, 512x512).
Brand Colors
Official color palette with hex, RGB, and CMYK values.
Company One-Pager
Quick overview with mission, features, and key facts.
Need high-resolution assets?
Contact our press team for screenshots, product mockups, or custom assets.
[email protected]Brand usage
Help us maintain consistent brand representation.
Do's
- Use the official logo files provided
- Maintain clear space around the logo (minimum 16px)
- Use on solid backgrounds with sufficient contrast
- Scale proportionally to maintain aspect ratio
Don'ts
- Don't alter the logo colors or add effects
- Don't stretch, distort, or rotate the logo
- Don't place the logo on busy or low-contrast backgrounds
- Don't create your own variations or wordmarks
Press inquiries
We're happy to provide additional information, arrange interviews, or answer your questions.