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Our Story

Built for real bodies, real cycles

We believe hormone health tracking should honor the complexity and variability of your experience—not force it into neat boxes.

Why Alure Exists

Hormone tracking reimagined

Too many health apps make assumptions about 'normal' cycles that don't apply to millions of women. We're building something different.

Alure was born from lived experience with PCOS and the frustration of using period trackers that couldn't handle irregular cycles, metabolic symptoms, or the full picture of hormone health.

We're creating a tool that respects the reality of conditions like PCOS, acknowledges the diversity of hormone experiences, and empowers you with AI-powered, evidence-based insights—not oversimplified predictions.

Whether you're managing PCOS, navigating perimenopause, tracking fertility with irregular cycles, or simply wanting to understand your body better, Alure meets you where you are.

Our Commitment

  • No shame, no assumptions about what your cycle "should" look like
  • Evidence-based features grounded in research, not marketing
  • Your data stays yours—private, secure, and under your control
  • Built to support better conversations with healthcare providers
Evidence-Based

Grounded in science

We prioritize features backed by research and clinical understanding of hormone health.

PCOS Research

Our symptom tracking and metabolic markers are informed by clinical guidelines for PCOS management and published research on irregular cycles.

Hormone Literacy

We translate complex endocrine science into plain language, helping you understand your lab results and what they mean for your health.

Community Input

We actively listen to women with PCOS and hormone conditions to ensure our features address real needs, not assumptions.

Clinical Validation

Our export formats are designed to be useful in clinical settings, helping facilitate productive conversations with your healthcare team.

Medical Disclaimer

Alure is not a substitute for professional medical advice, diagnosis, or treatment. Always consult with qualified healthcare providers regarding your health concerns.

Meet the team

A small, mission-driven group building tools we wish existed years ago.

PL

Parbir Lehal

Founder & Product

Vision for building enterprize applications.

AK

Abhay Khosla

Founder & CTO

4+ years building scalable applications.

We're growing! Interested in joining us?

View Open Positions

Join our community

Be part of building a better future for hormone health tracking.

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